What is content for SEO? If you want to think of it in technical terms, you’ll need to consider that there is:
- On-page SEO
- Off-page SEO
On page SEO content is, basically, what I do – I’m a copywriter. It is copywriting of the pages in a strategic way, and interlinking those pages to each other.
Off-page SEO content is primarily what’s behind the scenes and fostered by your web designer. It’s sometimes referred to as the site architecture, or coding.
On-page content for SEO needs to be continually produced and posted to give the spiders something new to find. Here are some ideas of content for SEO:
A series of key-worded blogs
Most common in the field of content marketing, you’ll note that companies create blogs. And a good blog must be continually primed with content for SEO.
If they are designed to attract organic SEO traffic, the blogs will contain a series of words and phrases that folks will be searching for on Google.
When these phrases are repeated again and again, they eventually get the company a higher ranking in the search engine results pages.